Call Tracking: which ads drive phone calls
Dynamic number insertion for each channel, call recording, and attribution of every call to its ad source and CRM deal.
50% of leads come by phone. And you're not tracking them
Without call tracking, half of your conversions are invisible to analytics.
of leads in service industries come through phone calls, not website forms
of calls are attributed to a source without call tracking — they all show as 'direct traffic'
of budget is wasted because you can't see which ads generate calls
How call tracking works
Dynamic number insertion + CRM integration
Number insertion
Each visitor sees a unique phone number. The call is linked to their session, UTM tags, and ad campaign.
Call recording
All calls are recorded. Listen back, assess handling quality, and train your team.
CRM sync
Each call automatically creates a lead in amoCRM/Bitrix24 with the source, UTM tags, and call recording attached.
Call analytics
Call volume by channel, missed calls, average wait time, and call-to-deal conversion rate.
What call tracking delivers
Who needs call tracking
For businesses where phone calls are a significant share of leads
Healthcare
70% of appointments come through calls. Without tracking, you can't tell which ads work.
Real estate
First contact is almost always a call. Attribute it to the property, agent, and ad platform.
Auto service
Scheduling maintenance, parts inquiries — all by phone. Tracking and analytics are essential.