Online school website
that sells
The old WordPress site was slow, couldn't handle the load, and was losing customers. We built a new one — fast, user-friendly, and with 8 payment methods.
courses in the catalog
registered students
paid orders
order completion
What was wrong
The school was growing, but the WordPress site wasn't
The site was slow
Pages loaded in 5–8 seconds. Students left without waiting. Each second of delay meant lost sales.
Few payment methods
Only bank cards. No installments or Yandex Pay. Customers wanted to buy but couldn't use their preferred methods.
Constant breakdowns
Plugins were conflicting. Updating one broke another. Something was breaking every week. Support was taking up all the time.
Only Russian language
Foreign students couldn't understand anything. The school was losing its international audience.
SEO was non-existent
No proper meta tags, sitemap, or redirect management. Migrating from WordPress would have meant losing all search engine rankings.
No customer retention
No loyalty program, no cashback, no referral system. A customer would buy one course and then leave.
What we built
Not just a website — a system that makes money
Course catalog
55 courses in 8 categories. Each course has several tariffs: self-study, with a curator, offline. Convenient filters, search, and class schedule.
8 payment methods
Bank cards, installments from Tinkoff and OTP Bank, Yandex Pay, Yandex Split (split payment), 50/50 payment, foreign cards. Everything is determined automatically based on the country.
Demo access in one click
The student clicks a button and immediately gets access to the first lessons. Registration is instant, no need to leave the site. Tried it — liked it — bought the full course.
Free courses
A separate category of free courses. Registration is in one click. The student seamlessly gets to the learning platform, everything looks like a single site.
Loyalty program
Three levels of cashback: 3%, 5%, and 6% of purchases. The more you buy, the higher the level. Cashback is applied to the following purchases. The level decreases with inactivity.
Abandoned cart recovery
The client added a course to the cart but didn't buy it — after 2 hours, the application is automatically sent to Bitrix24 with full context: which course, contacts, messenger. The manager closes the deal.
CDP system with smart promo codes
The system tracks the user's behavior on the site. If the student is about to leave the payment page, a personal discount appears automatically. Each promo code is unique and has a limited time. Full funnel: views → closures → usage → revenue. The administrator sees the conversion, daily statistics, and how much money each coupon has generated.
Gift certificates and referrals
A gift certificate for any amount. Referral program — bring a friend, both get a bonus. Everything is automatic: code generation, bonus accruals, usage tracking.
Two languages + country detection
The entire site is in Russian and English. The system detects the country by IP and shows the appropriate language, currency, and available payment methods. A foreign student immediately sees everything in English.
Seamless connection with LMS
The student buys a course on the site and instantly gets to the learning platform. One header, one style, one account. Free courses, demo access — everything works through a single login.
SEO and content
Meta tags for each page, site map, redirect management. 554 news items are automatically imported with translation. 104 articles in the library. Gallery of student works.
Automatic backups
Every 6 hours — a light copy. Once a week — a full backup with images. Everything is stored on a separate server. The site can be restored in minutes. Configured from the admin panel.
Custom control panel
Full admin panel: orders, users, courses, content, SEO, integrations, backups. Roles with access rights. Logging of every action — who changed what, old and new values.
How the site makes money
98% of orders are paid
Out of 1,958 orders, 1,923 were paid. This means that the purchase process is so convenient that almost no one abandons it halfway.
Customers return
The loyalty program works: students accumulate cashback and buy new courses. The referral program brings friends.
Abandoned carts → sales
Automatic transfer to CRM. The manager gets in touch, and the client completes the purchase. Without this system, this money would simply be lost.
15 automatic tasks
Price synchronization with CRM, payment reminders, news import, backup creation — everything works automatically, without manual labor.
International sales
English language + country detection + suitable payment methods. The school earns from foreign students who were previously lost.
No breakdowns
In the entire time of operation — not a single serious failure. The website is stable, fast, and works without intervention. The team focuses on development, not repairs.
Results in practice
Real figures of a working website.
Data from the database — not estimates or forecasts.
skillsupschool.ru
Online school of digital art
What works automatically
An abandoned cart turns into a CRM lead after 2 hours — the manager calls back and closes the deal
Prices and schedules are synchronized with Bitrix24 every night — no manual updates
Backup copies are created every 6 hours and stored on a separate server — the website can be restored in minutes
Take a look for yourself — skillsupschool.ru
Do you need a website that
will sell?
Tell us about your business — we'll show you what your project will look like. The first consultation is free.