Which end-to-end analytics platform should you choose?
We honestly compared VECTRALABS with the three main competitors on the Russian market. Plans, features, limitations — no marketing promises.
Why you need end-to-end analytics
End-to-end analytics links ad spend to actual sales. You see not just clicks and leads, but the full chain: from the first touchpoint to payment and repeat purchases. Without this, your marketing budget is spent blindly.
There are three main competitors on the Russian market: Roistat (the most recognized), Calltouch (strong in call tracking), and CoMagic/UIS (focused on telephony). VECTRALABS stands out with fixed pricing, 19 analytics modules, and on-premise deployment.
Below is an honest comparison. We also highlight cases where a competitor may be a better fit.
Summary table: VECTRALABS vs all
Key differences in one table. For a detailed comparison, go to the specific platform's page.
| VECTRALABS | Roistat | Calltouch | CoMagic | |
|---|---|---|---|---|
| Fixed pricing | ||||
| No traffic-based limits | ||||
| On-premise (self-hosted) | ||||
| 19 analytics modules | ||||
| Predictive analytics (AI) | ||||
| Cohort analysis | ||||
| Multi-channel attribution | ||||
| Call tracking | ||||
| AI reports | ||||
| Customer Journey Map |