VECTRALABS vs Roistat
Two end-to-end analytics platforms — different approaches to pricing and functionality. An objective breakdown: plans, modules, limitations.
What is Roistat
Roistat is one of the first and most recognized end-to-end analytics services on the Russian market. Founded in 2014, it positions itself as a "marketing management platform." Its core function is linking ad spend to actual sales through CRM and ad platform integrations.
Roistat's key feature is per-visit billing. The base plan starts at 7,300 ₽/mo and includes a limited number of visits (typically 5,000–10,000). As traffic grows, costs increase proportionally: a site with 50,000 visits can cost 20,000–25,000 ₽/mo, and at 200,000 visits — 40,000+ ₽/mo.
Roistat offers about 12 tools: end-to-end analytics, call tracking, multi-channel attribution, cohort analysis, e-commerce analytics, and CRM integration. However, modules like predictive analytics, A/B testing, customer journey, and competitor analysis are absent. On-premise deployment is not available.
What you'll actually pay
Comparing costs for equivalent functionality. VECTRALABS — Pro plan (19 modules). Roistat — plan with a comparable feature set.
Cost breakdown at different traffic levels
| VECTRALABS | Roistat | ||
|---|---|---|---|
| 10,000 visits/mo | 16,990 ₽ | ~9,500 ₽ | |
| 50,000 visits/mo | 16,990 ₽ | ~22,000 ₽ | saving ~5,000 ₽ |
| 200,000 visits/mo | 16,990 ₽ | ~42,000 ₽ | saving ~25,000 ₽ |
* Roistat prices are approximate, calculated based on public plans and the calculator on their website. Actual cost depends on the plan and contract terms.
Feature comparison: VECTRALABS vs Roistat
20 key parameters. Green check — feature available, yellow — limited, red — absent.
| VECTRALABS | Roistat | |
|---|---|---|
Fixed pricing Price does not depend on traffic volume or number of visits | ||
No traffic-based limits With competitors, costs grow proportionally as traffic increases | ||
On-premise (self-hosted) Data is stored on your server, compliant with Russian Federal Law 152 (data protection) | ||
19 analytics modules All-in-one: traffic, funnels, cohorts, AI, CRM, calls, email | ||
Cohort analysis | ||
Multi-channel attribution | ||
Predictive analytics (AI) Revenue, churn, and channel efficiency forecasts for 30/60/90 days | ||
A/B testing | ||
Call tracking | ||
CRM analytics | ||
SEO analytics | ||
Email analytics | ||
E-commerce analytics | ||
Customer Journey Map Visualization of the customer path from first touchpoint to purchase | ||
Media planning | ||
AI reports Automated reports with AI-powered recommendations | ||
Competitor analysis | ||
Customizable dashboards | ||
Open API | ||
Multi-language (4 languages) |
Who should choose what
When to choose Roistat
- You have a small site with under 10,000 visits/mo and basic analytics without AI modules is sufficient
- Brand recognition and a large user community matter to you — Roistat has been on the market longer
- Your team is already trained on Roistat and migration would cost more than the benefit
When to choose VECTRALABS
- Traffic exceeds 30,000 visits/mo — fixed pricing is already cheaper than per-visit billing
- You need modules Roistat lacks: predictive analytics, A/B tests, customer journey, competitor analysis
- On-premise deployment is required for Russian Federal Law 152 (data protection) compliance or corporate policies
- You plan to scale — the price won't increase with 10x traffic growth
Comparison verdict
Roistat is a proven tool with a large user base. If you have a small site and simple needs, it will do the job. But the per-visit model becomes costly as traffic grows: at 50K visits you're paying 5,000 ₽/mo more, at 200K — 25,000 ₽ more.
VECTRALABS is for businesses that want a predictable analytics budget, advanced AI modules, and the ability to store data on their own servers. Especially cost-effective at medium and high traffic — the price stays fixed regardless of growth.
Why businesses choose VECTRALABS
Fixed pricing
Pay one amount per month. The price doesn't grow with traffic — unlike competitors where the bill increases 3–5x as visits grow.
On-premise deployment
Data on your servers. Full control, compliance with Russian Federal Law 152 (data protection) and corporate security policies. License from 490,000 ₽.
19 modules in one product
Traffic, funnels, cohorts, attribution, CRM, SEO, calls, email, predictions, A/B tests, competitor analysis — all in one dashboard with no extra charges.
AI & predictive analytics
Revenue forecasts for 30/60/90 days, churn predictions, channel efficiency analysis. Automated reports with recommendations.
Dedicated support
A personal manager, help with integration setup, and team training. Not an autoresponder — a real person.
Transparent pricing
Three plans: Start 4,990 ₽, Business 8,990 ₽, Pro 16,990 ₽/mo. No hidden fees for traffic, numbers, or modules.
FAQ: VECTRALABS vs Roistat
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