Automotive
End-to-End Analytics
for Auto Dealers
Know the real cost of every customer and deal. Link ad spend to car sales, trade-ins, and service revenue.
Without Analytics
- Lead cost is calculated without quality assessment
- No link between call → visit → test drive → deal
- Each make and model — separate report in Excel
- Trade-in and service not factored into marketing ROI
- Sales and marketing live in parallel worlds
With VECTRALABS
- Full funnel: click → call → visit → test drive → deal
- Ad ROI by make, model, and deal type
- Qualified lead cost by channel
- Customer LTV: purchase + service + trade-in
- Single dashboard for marketing and sales manager
Key Metrics
CPL
Qualified lead cost
CPS
Cost per sale by channel and model
CR
Conversion by funnel stage
LTV
Customer value: car + service + trade-in
ROI
Ad ROI by make
Cycle
Time from inquiry to deal
Automotive Integrations
DMS: CDK, Reynolds, DealerTrack
CRM: Salesforce, VinSolutions, DealerSocket
Call tracking and recording
Google Ads / Meta Ads / AutoTrader
Launch analytics for your dealership
We'll show the real cost per deal for every channel.