E-commerce

End-to-End Analytics
for Online Stores

See the real ROAS of every channel, customer LTV, and product margins. Stop spending budget on channels that don't pay off.

E-commerce

Without Analytics

  • You don't know the real ROAS of ad channels
  • CPA is calculated without returns and cancellations
  • No repeat purchase cohorts — unclear who comes back
  • Product unit economics in spreadsheets — data gets stale
  • Marketing and finance teams work with different numbers

With VECTRALABS

  • ROAS by every channel and campaign in real time
  • CPA accounting for returns, cancellations, and repeat purchases
  • Customer cohorts: frequency, average order, LTV
  • Automated unit economics by SKU
  • Single dashboard for marketing and finance

Metrics You'll Get

ROAS

Real ad profitability accounting for margins

LTV

Lifetime customer value by cohorts

CAC

Customer acquisition cost by channel

AOV

Average order value with trends and segmentation

Retention

Repeat purchase rate by period

Margin

Profitability by product, category, and channel

E-commerce Integrations

Google Ads / Meta Ads / TikTok Ads

Shopify / WooCommerce / Custom CMS

Stripe / PayPal / Square

Amazon / eBay / Marketplaces

100+ integrations

Launch analytics in 2 weeks

Tell us about your store — we'll show a dashboard with your data.

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