Hospitality

End-to-End Analytics
for Hotels & Hospitality

See the real ROI of every booking channel, occupancy by room category, and guest LTV. Data from PMS, ads, and CRM — in one place.

Hospitality

Without Analytics

  • You don't know which channel brings the most profitable guests
  • RevPAR is calculated in PMS without marketing costs
  • No link between ad → booking → check-in → repeat visit
  • Occupancy and forecasting — manually in spreadsheets
  • Marketing and revenue manager work in different systems

With VECTRALABS

  • ROI of every booking channel accounting for ADR
  • Room occupancy in real time by category
  • Full funnel: click → booking → check-in → repeat visit
  • Guest LTV including upsells (restaurant, spa, tours)
  • Single dashboard for marketing and revenue management

Key Metrics

RevPAR

Revenue per available room by channel

ADR

Average daily rate

Occupancy

Occupancy by category and period

LTV

Guest value across all visits

CPA

Booking cost by channel

ROI

Marketing ROI by channel and season

Hospitality Integrations

PMS: Opera, Cloudbeds, Mews

OTA: Booking.com, Expedia, Direct bookings

CRM: HubSpot, Salesforce

Google Ads / Meta Ads / TripAdvisor

Launch analytics for your hotel

We'll show a dashboard with your data in 2 weeks.