Multi-Touch Attribution: which channel actually drove the sale
5 attribution models in one click. Understand the real contribution of each channel to sales and reallocate budget accordingly.
Last click is misleading your marketing team
90% of companies use last click and cut budget on channels that actually generate sales.
of deals start with an email campaign, but last click credits Direct instead
is attributed to VK Ads under last click, even though it creates the first brand touchpoint
of budget gets cut from upper-funnel channels — and new customers stop coming
How multi-touch attribution works
Switch between models with one click — results appear instantly
Collecting all touchpoints
UTM tags, CRM, Metrika — we capture the full chain of customer interactions from the first ad to final payment.
5 attribution models
Last click, first click, linear, time decay, U-shape. Switch between them and see how the picture changes.
Data-driven model
At 300+ conversions/month, the algorithmic model activates. Distribution based on statistics, not rules.
Budget recommendations
Based on attribution data — actionable recommendations: where to increase spend and where to reallocate from.
What multi-touch attribution delivers
Who needs attribution
Essential when running 2+ ad channels with a sales cycle of 7+ days
B2B with long sales cycles
3-5 touchpoints over 30-90 days. Without attribution, you can't identify which channel started the chain.
Mid-market e-commerce
3+ channels, 50K+ visits. Time decay or data-driven models reveal each touchpoint's true value.
EdTech
Webinar → email → retargeting → purchase. U-shape reveals the weight of the first and last touchpoints.